PRAGMATIC AND SOCIOCULTURAL ASPECTS OF PERSONAL NAMES IN MODERN LANGUAGE USE

Abstract

This article examines the pragmatic and sociocultural aspects of personal names in modern language use. Personal names, also known as anthroponyms, are more than mere identifiers; they reflect social relationships, cultural values, and communication practices within various speech communities. The discussion highlights how names function in different contexts, the effects of globalization and changing cultural norms on naming practices, and how names contribute to individual identity and group belonging. This study underscores the role of personal names as pragmatic tools and carriers of cultural meanings in contemporary linguistic interactions.